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The role

As a fast-scaling leader in global edtech – Janison is entering an exciting phase of build and go-to-market planning for a pivotal new B2C subscription product. It’s a 6 month- fixed term contract role and we’re seeking a Senior Digital Marketing Specialist to lead this project from a go-to-market perspective, including launch planning, customer segmentation, channel marketing and brand development. This role will plan and manage the entire marketing and product release program for the ANZ marketplace, working with an Agile, dynamic, and dedicated team of developers and SMEs (Subject Matter Experts). We are passionate about education and bringing this new solution to market.

With team members across the globe, we are proud of our fully flex, distributed workforce and welcome candidates based in Australia and New Zealand to apply.

Other duties include:

  • Champion the delivery of the brand and digital experience for customers
  • Develop and execute a phased product launch and marketing channel strategy
  • Design and manage the release, brand definition and marketing of the new product into the ANZ market, direct to customers
  • focus on cut-through, conversion and revenue growth
  • Collaborate and work closely with the overall team and GM to drive new customer acquisition
  • Review marketing execution, communicate to key stakeholders
  • Optimise SEO/SEM performance
  • Drive and uplift online product sales and customer retention through engaging features and functionality and thought leadership
  • Identify gaps, review, and improve content based on engagement and analytics data
  • Be our overall marketing, brand and product launch guru
  • Flexible location and ways of working
  • Part time applicants welcome

About you

We would love to hear from you if you are:

An experienced (5+ years) Product/Digital/Channel Marketer, a digital native. You’ve led from the front in terms of launching new technology or products in the ANZ market – working with fast paced start-ups or scale-ups. You have exceptional organisational skills with the ability to operate effectively in a fast-paced environment.

As a holder of a relevant degree, you will possess knowledge of search engine algorithms and how to take advantage of these to optimise online presence and position. You have solid strategic and analytical skills, sound business judgment and the ability to provide direction to senior management.

You have a dynamic and entrepreneurial personality with great energy and initiative. Your ability to engage and influence, along with developing strong relationships with key stakeholders – is visible to everyone you meet.

Apply

About Janison

Janison is a global force for good – we exist to improve education and unlock the potential in every learner. Founded 20 years ago, we are an award-winning Australian owned, publicly listed edtech pioneer thriving on the global stage and delivering more than 10 million assessments annually in over 120 countries.

Janison’s culture is built on our commitment to our relationships with our clients, partners and each other. We empower each other, work together to ‘find a way’ and act with respect to our people, community and planet.

Benefits & Culture

People are everything to us at Janison. Our culture is collaborative, inclusive and fun, and our team have a passion for excellence and innovation.

You can expect a fantastic team environment, flexible working arrangements, and investment in your personal and professional development.

We are also proud of our highly competitive Employee Share Ownership Plan, extra leave and bonus program, which enables you to share in our company’s accelerating success.

For a glimpse into Janison’s culture initiatives, and to see our regular employee updates, follow #onejanison on LinkedIn.